Dealing with the advertising
Are electrics bad?
There are too many issues with an electric
Crazy ads all year
Rebate vs 0%
Disclosures that don’t disclose
Radio, TV, newspaper, socials
Vague at best
Bait and switch is everywhere
Finance with us
Crazy trade values
Employee pricing
Surprises can be thousands
Ads indicate character
Ethics indicates results
It doesn’t get better, it’s a culture
Look for dealers that advertise what they offer other than price
Covid-19 considerations and just before due diligence
Fifteen minutes, twice a week
The basic buttons and seats
Close your vent system in town
The dealer must sanitize after being inside your vehicle
Electrics are still missing range
Riots and electric might not mix
Destination charges are exploding
Shopping before any price talk
Get your price range
Negotiation is always after due diligence
Leasing terminology
Thoughts truck buying
What to avoid
Now trucks are more than trucks
Resale and discounts
The market remembers huge discounts
The box size
Transmission and resale
Engine, bigger is usually better
4×4 = $x$ Keeps on giving
Know exactly what you need before you look
Finance is a bigger factor now
Used trucks compared to new
Carfax always
Check for Flood vehicles
Thoughts truck buying
What to avoid
Now trucks are more than trucks
Resale and discounts
The market remembers huge discounts
The box size
Transmission and resale
Engine, bigger is usually better
4×4 = $x$ Keeps on giving
Know exactly what you need before you look
Finance is a bigger factor now
Used trucks compared to new
Carfax always
Check for Flood vehicles
Motorcycle buying advice and after you buy todo’s
Motorcycles are similar
Resale changes what the investment appears to be
Comparison shopping can be thousands
Review all the numbers
After the purchase, review the Monroney Label
Read the manual
Register your tires
Used must register with the manufacturer
Used vehicle extras
Sealant, upholstery guard, mud flaps
Extras you should get
The bag in the trunk
Leasing worries less
If a better deal shows up
Luxury considerations
Resale update
Dealer reserve commissions on the way out
When buying some factors aren’t numbers
Good buying requires a little elbow grease
What qualifies as Luxury ?
Safety is tops
The latest High tech
Resale is still #1
Power, quality, technology
More affordable
Leases are best
What affects luxury resale
Big price, big savings
CPO no, used maybe
Due diligence is required
Basic review
Auto dealer business office (F&I)
Salespeople make mistakes
If not written and missing, you lose
What to do with F&I
Business as usual in sales
Residual equals wholesale retail
What goes into the resale percentage?
No to everything can be as bad as yes
Geographic add-ons help resale
OEM add-ons
Dealers use add-ons
Always request the factories extended warranty
F&I is shop able
Do your add-on planning early
Getting all the resale possible from yours
Everyone will get something out of this book
Don't be this guy
Geoffrey Jerome
After 35 years in the automotive industry I know how to get a great deal!
If you have a question, email me and I will get back to you. Dealtalkpodcast@gmail.com
Geoffrey has written a number of business books and now writes fiction titles for both children and adults
Fott's Journey: Ages 4-9
Fott's Butterfly: Ages 4-9
Marshal Gold: Western action for adults
