The FTC can help
Last week crazy ads
Not a single number
Stats 69 months
Ad downs are not the average
5 % vs 7.63%
UDAP
UDAAP
Federal trumps local
You have a way to make things right
Consumer protection is alive and well
Your state’s interpretation
Bigger fines to curb abuse
Follow the chain of command
http://www.nclc.org/images/pdf/udap/analysis-state-summaries.pdf
Advertising and you
Last week
Episode 100
Interview
Bait and switch
Radio, paper, TV
Multiple rebates
Crazy trade values
No matter what you owe
Employee pricing, what?
Disclosures
Plus everything
FTC will help
Identify the good ones
Nothing else matters
100 episodes, still more
When
Key Vocabulary
Review where to buy
Huge F&I profits
Is it worth the effort?
How much due diligence?
Guaranteed results at a level equal to effort
The main concepts
OTD is king
What cash?
Same exact vehicle
Trade value preparation
ACV vs Trade in allowance
Assertive
Why list vs price
Focus on what matters
Final rules
Compare for where
Steps to part one
Review the minus equity
Dot Gov information
Ads won’t help you
Getting online quotes
What you might write
Where for Beacon
Bank info
Call insurance
After market research
The right warranty
Have you ever been this ready?
If your deal has a problem
Minus equity review
Repair bill stat
CPO lease
What kind of went wrongs
Due diligence, due process
Salesperson, Manager, Dealer principal
Manufacturer (Company.com) and the bank
Better business (BBB.org)
Attorney general (your state.gov/attorney general)
FTC and UDAP statutes
Attorney
Assertive and persistent, not aggressive
Handling minus equity
Review finance office
In the news FTC used vehicle label changes
Rate changes
Aka, under water and minus equity, upside down
Why it happens
What to do
Type 1 and type 2
Resale = minus equity
Minimizing if you can
Tips for the future
F&I aka Business office review:
The news
Morgan Stanley weighs in
Last week finance and buying a used
Sixty years and nothing changes
The business office is about money
Shop the rates
Shop the products
Don’t be at the top of the profit average
Payment packing
Get the break down every single time
Be sure you are approved before a spot delivery
Ninety days to first, isn’t free
Everyone will get something out of this book
Don't be this guy
Geoffrey Jerome
After 35 years in the automotive industry I know how to get a great deal!
If you have a question, email me and I will get back to you. Dealtalkpodcast@gmail.com
Geoffrey has written a number of business books and now writes fiction titles for both children and adults
Fott's Journey: Ages 4-9
Fott's Butterfly: Ages 4-9
Marshal Gold: Western action for adults
