Automobile advertising

We are all subject to automobile advertising. It is a shame that much of it seems to be bordering on the legal limits or go past the legal limits.  The best dealers use a good honest approach.

The manufacturers do a good job staying within the borders, for the most part. They can stretch it a bit.  They try to get us to believe a more general concept like, if you buy there model you will be “cool” or smarter or have a more exciting life.

Dealer advertising is a different story. In some states , like my state, Florida, it seems the dealer can say almost anything and get away with it. They guarantee your trade in value at a crazy level without disclosing the whole story. They quote monthly payments without disclosing the term and a bunch of other tricks.


In other states they do a great job of defending the public. New York has an Attorney General’s office that won”t put up with any shenanigans.
Unfortunately many states have consumer protection agencies that are asleep at the wheel.
If the advertisement sounds to good to be true, it probably is.
What a dealer leaves out of an ad can be huge. Fees , charges, extras, finance terms, trade in requirements, etc. etc. Those can account for 1000’s of dollars.

I suggest that you don’t pay any attention to any advertising. It could be true or maybe it isn’t. Go look at the models you like. Get everything in writing and don’t make a snap decision.


About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
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