Dinosaurs make loud ads

It never fails to amaze me that auto dealers in Orlando, and maybe your town as well, use the craziest stuff to get you in the door  Mickey-Mouse-AlienSome advertise guaranteed trade ins.  Do you really think a dealer can give you 3 or 4 thousand extra for your trade without having it built into the deal?  Why do they give a discount if you aren’t trading?  The problem is that many (not all) car dealers think that the public is primarily STUPID.  stupid2Ask yourself this, can dealers lose money on all their deals and make it up in volume?………… Of course not.  They will swear to the legitimacy of their offer. Based on whose standards? How about the dealer that says ” This is only good for today.” Ignore that!  Another method is the huge discount or rebate, Huge dollars off.  Do you think they do that without it already built-in?  Of course not.  How about the dealers that claim they sell cars at their cost? They neglect to mention the giant incentives they receive.  It’s crazy! hands behind back

So what should the consumer do?  It’s easier to deal with this problem then you think. First of all, remember that the dealers advertising the biggest discounts and incentives aren’t doing it because they love the public. They are offering huge discounts because they have distressed merchandise.   Keep that in mind and possibly look at another make of vehicle. If you want that particular model, be smart about it.  Get the ranting dealers best bottom line, ignore their threats of “Today only”  and then shop another dealership owned by someone else and in fact shop a few.  In Orlando, it’s not uncommon for a few stores to be owned by one group.  Shop out-of-town if needed. buying-a-car Read my post about internet shopping. Get as many OTD prices as possible, (Out the Door) then compare.  Look at the better business bureau ratings for the dealers you have shopped. Be smart and do your research regardless of what the dealer says about doing business today.  Don’t be tricked into making an offer because you do this every three to five years. The dealer does it every day. Wait to make an offer until you have shopped enough dealers.  Don’t be fooled by promises of a good price or one price dealers. logo_oneprice  Shop them as well.  It would not be uncommon to save one thousand to fifteen hundred dollars just because you did your due diligence.   The best way to get a great deal is to leave no stone unturned. For those of you who live in Orlando, email me and I will tell you who I think is exceptional and why.

Don’t get deal screwed2

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
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