Preparation is paramount
- FTC lands the same dealer group
- Longer term is never good
- Preparation first
- Confidence comes from knowledge
- Choosing the right one
- Know your choices
- Make, model, MSRP
- Which dealer?
- Online info, assertive, not aggressive
- Bank questions with your beacon
- Include leasing
- Know your trade book value and shop used dealers
- Do your trade separately is you can, two chances to sweeten the pot
- Complete it all before negotiating