Deal Talk 135 Advertising tells a story

Posted on February 15, 2018 by Geoffrey Jerome

Advertising tells a story

AutoNation $

Upside down may be easier to finance

Common bait and switch

Radio, paper, TV, social media

Multiple rebates

Ridiculous trade values

No matter what you owe

Employee pricing, what?

Disclosures

Plus everything

FTC will help eventually

Not a single number matters

Ads can show the ethical character

Nothing else matters but OTD and CPI

Check out this episode!

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
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