What’s good about dealer advertising
Never say, never
Trade shopping is huge
Common bait and switch
Radio, paper, TV, social media
Multiple rebates
Ridiculous trade values
No matter what you owe
Employee pricing, what?
Disclosures
Plus everything
FTC will help eventually
Not a single number matters
Ads show a dealer’s ethical character
Nothing else matters but OTD and CPI
This podcast and blog will explain how to Buy Smart and Save big on a car, truck, motorcycle or any other big ticket purchase 