Deciphering dealer advertising
Choose your roadster
Tire thoughts
Bait and switch
Radio, newspaper, magazines, TV, social media, other internet
Ridiculous trade values
No matter what you owe
Multiple rebates
Employee pricing, means what?
Disclosures
Plus everything
FTC will help eventually
Not a single number matters
A dealer’s ads uncover their ethical character
Nothing else matters but OTD and CPI