Deciphering dealer advertising

Deciphering dealer advertising

Choose your roadster

Tire thoughts

Bait and switch

Radio, newspaper, magazines, TV, social media, other internet

Ridiculous trade values

No matter what you owe

Multiple rebates

Employee pricing, means what?

Disclosures

Plus everything

FTC will help eventually

Not a single number matters

A dealer’s ads uncover their ethical character

Nothing else matters but OTD and CPI

Check out this episode!

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of nine published books, soon to be ten, Both fiction and nonfiction. I have two super kids, actually adults. I am Formerly from upstate New York, Ithaca. I like photography, technology, podcasting
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