Ready to deal
Monroney is real
Brand is paramount
Great negotiating requires great due diligence.
Don’t be rude or angry, assertive not aggressive.
Avoid cash or shopping talk.
No matter what you offer, the dealer will try to bump you.
Always hold your lips together tightly and listen.
Don’t acknowledge the price anchor.
Don’t take the other people’s position or attitude personally
ACV verses allowance.
Either way works but one at a time works best
In a perfect world
Education is ammunition.