Deciphering dealer advertising
Not so smart car end
Test drive or wait
Bait and missing
Switching stories
Ridiculous trade values
No matter what you owe
Multiple rebates
Employee pricing, means what?
Disclosures
Plus everything
Radio, newspaper, magazines, TV, social media, other internet
FTC will help eventually
Not a single number matters
A dealer’s ads uncover their ethical character
Check out this episode!
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About Geoffrey Jerome
I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
