Why a dealer is one price

Posted on January 17, 2021 by Geoffrey Jerome

One price philosophy

Electric news

The one price culture

Be careful of special deals

Why it is a possibility

Lower overhead and better averages

It’s not customer satisfaction

2+2 is not 5

One price does not mean good price

Ho Hum at best

F&I has more time

Don’t let your guard down

Negotiating is a happier customer

Usually a higher average profit

Don’t let your guard down

Check out this episode!

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
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