The story on dealer advertising

Posted on November 9, 2021 by Geoffrey Jerome

The cons of dealer advertising

Bad ads = bad experience

Bait and switch

Switching stories

Ridiculous trade values

No matter what you owe

Rebate tricks

Employee pricing, means what?

Disclosures

Plus everything

Radio, newspaper, magazines, TV, social media,

FTC will help eventually

Not a single number is factual

A dealer’s ads uncover their ethical character

Nothing else matters but OTD and CPI

Check out this episode!

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.
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