The cons of dealer advertising
Bad ads = bad experience
Bait and switch
Switching stories
Ridiculous trade values
No matter what you owe
Rebate tricks
Employee pricing, means what?
Disclosures
Plus everything
Radio, newspaper, magazines, TV, social media,
FTC will help eventually
Not a single number is factual
A dealer’s ads uncover their ethical character
Nothing else matters but OTD and CPI