Piloting the crazy ads, in a crazy market.

Posted on April 18, 2023 by Geoffrey Jerome

Piloting crazy ads, in a crazy market

67% is a 1000% increase

A tyrannical demand

Toyota has made a good choice

190 years and it is still not right

A super car seat deal

Automotive ads explained

Crazy ads are even crazier

Disclosures that don’t help

Vague is the norm

Radio, TV, newspaper, socials

Bait and switch

Employee pricing

Crazy trade values

Surprises can be thousands

Ads only indicate dealer character

It doesn’t get better, it’s a culture

Look for dealers that advertise what they offer other than price

 

Check out this episode!

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of nine published books, soon to be ten, Both fiction and nonfiction. I have two super kids, actually adults. I am Formerly from upstate New York, Ithaca. I like photography, technology, podcasting
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