Author Archives: Geoffrey Jerome

About Geoffrey Jerome

I am a 35 year veteran of the automobile and motorcycle industry, author of seven books, soon to be nine, Both fiction and nonfiction. I have three super kids, actually adults, and a wonderful Jack Russell Terrier named Lucy Lynn. I am Formerly from upstate New York, Ithaca. I ride a Harley, like photography, technology and I know climate change is the worlds biggest problem.

Dealer’s ad con

Deciphering dealer advertising Not so smart car end Test drive or wait Bait and missing Switching stories Ridiculous trade values No matter what you owe Multiple rebates Employee pricing, means what? Disclosures Plus everything Radio, newspaper, magazines, TV, social media, … Continue reading

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The don’ts of automotive buying

The don’ts of automotive buying When the storm is over Gas is cheap Electric resale is a question The do not’s win A list of what not to do Extra leasing Pick one out without terms Always test drive Think … Continue reading

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Dealing with a one price store

Dealing with a one price store Always be careful of the special deals Maintenance can wait during the epidemic Repairs might not wait Lower overhead and better averages Customer satisfaction is not the reason 2+2 is not 5 One price … Continue reading

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Buying vehicles and protecting your credit during tough times

Buying vehicles and protecting credit during the virus You are in control Easier over the phone Easier internet information In writing is always better Due diligence still applies  You have more time Protecting credit score Score factors What hurts credit … Continue reading

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When is the best time to buy?

When is the best time to buy? 1. Hold off buying might be a good idea 2. Keep you loan company in the loop 3. Wipe it down weekly 4. Keep it full 5. When is a big factor 6. … Continue reading

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The Resale Story

The Resale Story Demos aren’t required Always try it on Resale value should be your number one Resale is part of your deal A good deal, might not be Good resale shrinks minus equity Is resale part of the deal? … Continue reading

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What lemon law

The Lemon law Good salespeople are a guess Stick to the due diligence Is good customer service a thing of the past? Lemon law All states have one All states are different Arbitration could be available Federal lemon law Magnuson-Moss … Continue reading

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What’s good about leasing?

Leasing benefits Does it make sense? Resale guard Flexible terms More Choices Peace of mind More vehicles in 10 years Keep it, buy it, trade it or walk away No repair Mileage is a plan either way Tax? Still trade … Continue reading

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Before you negotiate, prep

Before you negotiate Review is good Getting your paperwork After the shopping model Get quotes      What you might say Ad blocker Trade shopping Beacon Calling Banks Insurance Add-0ns Check the amenities while testing The considerations when you’re picking a dealer … Continue reading

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Negotiation methods

Negotiation methods Without confrontation Timid can win Aggressive trade issues Knowledge is key Due diligence support Waiting for results Can you do better? Persistence Deal and trade separate if possible Talk when there is a need Offer and fact together … Continue reading

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